We led the Cancer Research UK account at Anomaly. In that time, we helped pass a new law on cigarettes, raised awareness for Gift in Wills, and did a full brand refresh for Race for Life.
As the vote approached, we took our message to Parliament using a digivan.
Cigarettes down, we turned our focus to Gift in Wills, the source of 1/3 of CRUK’s funding.
We spent months learning about the lives & stories behind different pledgers, and their reasons for leaving a will. We then connected these stories with CRUK patients who benefited from that funding, in the form of life-saving cancer treatment.
Hear Patricks Story…
Hear Lindas Story…
Hear Jo's Story…
We also launched a complete brand refresh for Race for Life, across national OOH, radio, and approx 642 digital formats.
