HOKA: How can we launch the new SpeedGoat Hoka Trainer ?
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The Nowhere Store
To show how the new SpeedGoat HOKA trainer, is up for every challenge we popped up a store in the remote mountains of The Peak District.
Runners had a set of co-ordinates, brand new SpeedGoats and a sign or two to point them in the right direction.
They then raced against each other in the ultimate test of speed, stamina and resilience.