To launch MOMA’s three new delicious flavours, we set out to show that the oat milk in your local Waitrose, and your coffee shops £6 masterpiece, started life less than 60 miles down the road in Wiltshire. Making them a 100% British home-grown product.
First things first, we gave the good-stuff the close-ups they deserve: Raspberry & Blonde Chocolate, Pistachio Matcha and Oat Barista. This went everywhere, from aisle thins, to coffee carts; 6-sheets to social feeds.
Then, it only made sense to go back to the source. Literally.
By building a mini-set in the field itself, dropping MAMA's bold pastel palette into the Wiltshires landscape. Clean lines and playful colour, juxtapose the tangled stems and earthy textures of wheat.
Now for the taste test.
We bought our oat fields to London giving a people a taste of Wiltshires natural goodness.
