We knew UK plastic was being dumped in landfill sites around the world in countries such as Turkey, by the British Government. But to prove it, we needed to conduct the first-ever audit of our recycling.
Environmental charities suspect 45% of our recycling is sent to Turkey. So we wanted to draw public attention to this growing problem.
We then took to the streets with print, getting the public to question where their recycling really ends up…
Trash Talking Bins! Even our bins are ready to call out the problem
Before taking the results to MPs, giving them a chance to vote for positive change…
