We set out on a divine mission to convert a nation led astray by overcooked penne and bland sauces, with the OG pasta preachers, Pasta Evangelists.

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At the Pasta confession booth in Borough Market, we got sinners to repent for their ways.

Finally, we took it onto the telebobs, with a 30” TVC.

We then took the epiphany moment into OOH across the UK.

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