This merch matters. All proceeds went directly to WarChild combating the devastating affects war has on children including stripping them of education, forcing them into child labour and exposing them to weapons such as landmines.

We partnered with artist Texas Blue to turn a simple belief into a bold statement: no child should be part of war. Ever.

The art direction paired bold, colourful typography with the instinctive marks of childhood—hand-drawn flowers, hearts and musical notes. These familiar symbols of childhood and music created a visual connection between BRITs Week audiences and the children War Child supports. A message of solidarity, designed to be worn long after the gig.