MAMMALS
Mammals launch
Dramady: A drama-comedy. They’re all the rage now, apparently.
So much so, that James Cordon and Jezz Butterworth wrote their very own series called Mammals. A show based on tumultuous relationships, infidelity and a massive CG whale.
We were asked to devise a launch campaign for it’s release on Prime.
Head, Heart, or D**k?
Run of OOH 48 sheets exploring some of the most existential questions we face as primitive Mammals looking for love.
PIP & NUT
Pip Pup & Nut
It was Queen Elizabeth II’s Platty Joobs, and Pip & Nut wanted in on the occasion.
A simple idea was born – Dogs go nuts for peanut butter, and nobody loves dogs more than The Queen. So we created Pup & Nut, a limited edition tub of Pip & Nut, made exclusively for corgis (and all pooches).
Raise a Toast
Alongside this, we asked the UK to join us in celebrating the only way we know how. By raising a (delicious peanut butter topped piece of) toast.
LONG LICK THE QUEEN
An idea we knew they’d never buy.
To further spread the Pup & Nut love, we wanted to commission an artist to create a gigantic mural of The Queen, made entirely out of peanut butter. Situated in one of London’s Royal Parks, pooches of all shapes and sizes could pop by for a lick of Lizzy.
VIRGIN MEDIA
Merry Chri23mas
Virgin Media & O2 joined forces in what was the hottest merger of 2021. This meant VM customers now had access to all the early-access wonders of O2 Priority.
To let people know they now had 48-hour priority access to all the good stuff in life, we bought them all the usual joys of Christmas, 2 days in advance, on the 23rd. We call it Chri23mas.
The Khans Speech
It obviously wouldn’t be Chri23mas without a royal speech. So we had our very own Mr.Klaus address the nation from the back of his ride, to wish everyone across the country, a very merry Chri23mas.
Shooting creds go to our pals and all-round massive legends, Alex Buchanan Dunlop and Neil Williams. They completely sleighed this project in our absence when we moved to Who Wot Why.
Soz NZ
Bringing Christmas forward by 48 hours meant we were officially the first place on Earth to celebrate Christmas.
So it was only right we sent a tweet out to Jacinda Ardern and the rest of New Zealand to apologise.
Craft the Clutter
IKEA Craft The Clutter
From Marie Kondo to the Home Edit, purging your home of clutter is seen as the first step towards achieving aspirational Minimalism.
We say screw minimalism and embrace your clutter. Whether it’s ornaments from trips away, radios from every charity shop you’ve gone in, or old books you know you’ll need one day. It’s what makes your house a home.
Clutter is good, all ya gotta do is craft it.
Search by Clutter
Everyone has those odd bits and bobs around their house that they have no idea where to or how to store.
Search by Clutter lets you quickly search for the perfect storage to fit your clutter. Simply type in your clutter, and IKEA will show you it’s best suited storage.
Social
We took to Instagram to provide people with tips & tricks to help them best Craft the Clutter.
STAYCATION SVËN
Staycation Sven
Whilst Covid had us all stuck on British shores, IKEA drop it’s hottest, most staycationable accessory yet… The FÄLTMAL.
For it’s launch we created Staycation Sven. A fully digitalised character born from having a tiny budget, and inability to go on shoots during lockdown. We took Sven on a digital road trip across the UK, to show just how perfect the FÄLTMAL was for all of your staycation needs
.
A Digital Road Trip
Sven’s journeys across the UK went live on IKEA’s socials, as a series of 8 competitions in which we challengers followers to guess where Svën was staycationing, to be in with the chance of bagging a FÄLTMAL.
He captured the hearts of the nation, and got people chatting about staycations, with over 4x the engagement than average IKEA social post.
Sven, post lockdown…
KFC DOES A DEAL
KFC ‘Deal’
There’s an ancient saying that goes ‘Don’t be too fussy about the briefs you get’. Well, there isn’t. But there absolutely should be.
Because when there’s an unsuspecting KFC coupon brief floating around the agency, take that brief, because you could end up going viral.
19,000 people agreed with our advice.
TAUR
It all begins with an idea.
Taur, an all new e-scooter
Our clever mates started a company called Taur. They make really fancy, high-spec e-scooters.
They got us on board to lead up the creative campaign for the Kickstarter, and we had tons of fun shooting a promotional campaign for it. The product fundraised over £200k, & even got a feature on the Crowdfunder homepage.
Dreams
You’re thinking one of two things.
This is fairly average compared to the rest of their site, or now I have ‘Dreams’ by The Cranberries stuck in my head.
We understand it’s not Cannes worthy, but not only was it inspired by Bella’s dad’s obsession with sheds, but it was also the first ad we ever made. And if that’s not enough to convince you, Bella’s 85-year-old Iranian Grandma cries every time it comes on the T.V.
